Here in the Vail Valley, we are fortunate to be surrounded by mountain landscapes, wildlife, and a tight-knit community that values the mountain lifestyle. To those who bristle at the “Vail Valley” not being an actual place, you're right from a technical standpoint. The official name is the Gore Valley and the Eagle River Valley. But 'Vail Valley' is a widely recognized marketing term that leverages the strength of our brand to support tourism, business, and community identity. While the name may be strategic, the spirit of this incredible place - its people, landscapes, and way of life - is very real.

Whether you’re a longtime local or a first-time visitor, it’s our shared responsibility to preserve what makes this place so special. That’s the heart of the Respect the Vail Valley initiative—a call to action that reminds us all to be stewards of this incredible place by respecting the environment, the wildlife, and each other.

The natural beauty of our region is one of its greatest assets, drawing people from around the world to explore its vast network of trails, rivers, and mountain terrain. But with that popularity comes responsibility. Before heading out on an adventure, taking a few simple precautions can make all the difference. Checking weather conditions, dressing appropriately, staying hydrated, and letting someone know your plans are all essential to having a safe and enjoyable experience. Whether you’re skiing, hiking, biking, or fishing, responsible recreation ensures that our beloved trails and open spaces remain accessible and beautiful for generations to come.

Beyond the trails and mountains, the Vail Valley is also home to a diverse array of wildlife, from elk and moose to bald eagles and bears. These animals are not just part of the scenery—they are an integral part of the mountain ecosystem. Respecting the wild means observing from a distance, never feeding animals, and understanding that human interaction can have unintended consequences. It also means obeying seasonal trail closures, which exist to protect migration corridors and sensitive habitats. Something as simple as keeping your dog on a leash or packing out your trash can help preserve the delicate balance of the valley’s environment and ecosystem.

Trails are another vital part of our community, offering a connection to nature and an escape from the stresses of everyday life. With over 1,000 miles of trails and more than 1.3 million acres of public lands, there is space for everyone—if we use it responsibly. Staying on designated trails prevents erosion and protects fragile alpine environments, while yielding to others and being courteous ensures that all trail users, from hikers to mountain bikers to equestrians, can share the space harmoniously. If you bring a pet, being mindful of leash laws and cleaning up after them shows respect not just for other trail users, but for the environment as well.

Of course, respecting the Vail Valley is about more than just the land and wildlife—it’s also about the people who live and work here. Our local businesses, restaurants, and service workers are the backbone of our mountain community. Supporting local businesses, whether by shopping at an independent retailer or dining at a locally owned restaurant, helps sustain the economy and keeps the unique character of the valley alive.

At its core, Respect the Vail Valley is about mindfulness. By respecting the land, the wildlife, and each other, we can ensure its beauty and spirit endure for future generations. The responsibility belongs to all of us. Let’s rise to the challenge.

Chris Romer is president & CEO of Vail Valley Partnership, 3-time national chamber of the year. Learn more at VailValleyPartnership.com