Do your part to prevent retail theft

Retail theft is a growing concern for businesses of all sizes, but the impact can be particularly devastating for small businesses. The financial hit from stolen merchandise, coupled with increased security costs, erodes already thin profit margins. Yet beyond the financials, retail theft undermines a business’s sense of community and trust. For small businesses in Eagle County, where customer relationships are at the heart of our business, combating theft is a practical necessity.

The holiday season in our mountain communities is a time of joy, celebration, and activity as visitors and locals alike flock to local retailers and our resort villages. Amid the festive spirit, an unwelcome challenge persists - retail theft. This growing issue impacts not just the profitability of our local businesses but also the trust and safety that define our community. As stewards of our region, retailers must take proactive steps to prevent theft, ensuring their stores remain safe and inviting for everyone.

Retail theft is more than a financial burden; it’s a community issue that erodes the foundation of our local economy. Recent reports from the Vail Police Department detail alarming incidents, including sophisticated distraction techniques and smash-and-grab robberies targeting high-value items. These acts harm businesses already grappling with slim margins and disrupt the unique charm of our valley. Addressing this challenge requires vigilance, preparation, and collaboration among companies, employees, law enforcement, and the broader community.

The first step in combating retail theft lies in fortifying store security. High-definition surveillance cameras strategically placed at entrances, exits, and around high-value merchandise can serve as both a deterrent and an invaluable investigative tool. Clear and well-maintained footage not only aids law enforcement but also sends a message to potential thieves that your store is no easy target. Complementing these measures with visible signage highlighting security features can further discourage criminal activity.

Employees play a pivotal role in preventing theft. Staff are often the first line of defense, and their awareness and engagement can make all the difference. Training programs that teach employees to recognize suspicious behavior—such as lingering near exits or working in groups to create distractions—are essential. Encouraging staff to trust their instincts and promptly report concerns fosters a culture of vigilance. Simple practices like warmly greeting every customer not only enhance the shopping experience but also signal to would-be thieves that they’re being observed.

However, prevention extends beyond individual stores. A collaborative approach is vital. Partnerships among neighboring businesses, law enforcement, and community organizations can strengthen collective defenses against theft. Regular communication, shared insights about theft trends, and coordinated efforts create a united front that is more resilient to criminal activity. Law enforcement agencies offer resources and expertise, from training sessions to rapid response protocols. Establishing and maintaining these relationships ensures businesses are better prepared and supported in the face of theft.

The fight against retail theft is not solely a business responsibility; it’s a shared commitment to safeguarding the character and vitality of our valley. As we move through this busy season, let’s remember that every step we take to prevent theft is a step toward preserving the unique charm and resilience of our valley. Sometimes, your intuition is your best tool. If something feels off, don’t ignore it. Whether it’s a customer’s unusual behavior or a suspicious pattern you notice over time, it’s better to report concerns and err on the side of caution.

Small businesses can take meaningful steps to prevent theft by fostering a culture of awareness and engaging with the broader community. Together, we can protect the local economy that makes our valley a special place to live, work, and shop.

Chris Romer is president & CEO of Vail Valley Partnership, the regional chamber of commerce. Learn more at VailValleyPartnership.com